It’s early Saturday morning, the smell of coffee fills the house, the kids are still sleeping, and the dog is keeping my feet warm. Suddenly, I feel a strong urge to put fingers to keys and write (type), write (type), write (type)!
You may have noticed I’ve been a little MIA from social media and my blog. It was a very conscious decision to take some time to figure out how I want to use this important digital platform and how I want to connect with all of you. If you know me well, you know I prefer connecting in person and forming one-on-one relationships. I’ve never been a big phone person. In fact, picking up the phone to catch up with someone is terrifying to me. I would much rather sit down in a coffee shop and talking face-to-face. I’m energized by personal connections, which is why I love what I do…Working with women one-on-one to improve their style is so fulfilling!
So, I’ve really been struggling with how to connect in this digital world. I’ve made so many new friends from around the world through my Instagram feed. Many of my followers are just like me, creating a voice on social media, using the platform to drive interest and traffic to a blog, giving advice and connecting. For these reasons, I’m so grateful for the connections I’ve made! On the flip side, it’s a whole lot of work. Creating daily content, photos, hashtags, engaging with followers, creating a cohesive feed….I admire each and every person out there trying to do the same thing! For many of us, this is not our full time job, yet it feels like one. If you only post and don’t engage, you miss out on the community aspect of social media. So I took a little break in order to 1) Take a step back 2) Reassess 3) Better understand what I want my social media strategy to be.
Here’s what I learned during my 2-week break:
What I do know. Inspiring women to live their best life in style is what I do, what I love, and what I want to focus on. As I build up my personal styling business, there’s only so many women I can reach face-to-face.
What I realize. In order to reach more women, social media is a great platform to connect with. The key is how to connect. I realize I need to step out of my comfort zone (yikes!). I also realize that by being real and authentic (Be ME), you can build more personalized relationships through social media. Finally, you just have to do it and put yourself out there (double yikes!!).
What I’m doing about it. I enlisted the help of a digital marketing firm to help me create a strategy and execute a few new exciting platforms for my business. I am so excited about what’s on the horizon and can’t wait to share!!! (Note to self: Reach out for help when you need it or even if you don’t think you need it!). I’m also in the middle of an exciting project to update my brand, logo, and website….again, so excited and can’t wait to share! Lastly, I’m making a commitment to you and myself to BE ME, lean in, jump in, and get out of own way to connect with each of you in this digital world.
I’d love to hear from you! Do you ever feel the need to take a social media break? How do you balance social media along with a full time job? How do you incorporate social media into your business plan or personal life?